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Marta Kagan explains Social Media better than it’s ever been explained before
Marta Kagan, Managing Director, US, for integrated marketing agency Espresso, and bonafide marketing genius, offers one of the most concise and compelling pitches for social media engagement I’ve ever...
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Is Social Media making SEO irrelevant?
A couple of months back, Tony Welch, Social Media guru at HP, made the startling prediction that “SEO and SEM as we know it will be dead in 6 months,” knocked off by social media. Tech pundits have...
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Dispelling 4 Myths about Social Traffic
As social media use continues to grow at a breakneck pace and businesses plow more and more of their resources into social media initiatives, SEO advocates - no doubt feeling their stranglehold grip on...
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Goal Setting for Social Media Success
[Note: This post picks up the discussion of social media strategy introduced a couple of weeks ago. In this post, I elaborate on the first step - setting goals for your social media initiatives – but...
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What’s more useless than 5-star rating systems? Overgeneralizations about...
M.G. Siegler announced on TechCrunch that YouTube’s 5-star rating system is useless. And he’s right, insofar as YouTube’s rating system is concerned – it is underutilized and, as the accompanying...
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Why Facebook should shift the terms of the privacy debate
For those of you who think the Facebook privacy row has fizzled out, think again. This past week, ten privacy advocacy groups sent an open letter to Facebook CEO Mark Zuckerberg calling for greater...
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Evaluating Social Media Channels (Part 1): Focus on Facebook
Note: This is the first in a series of posts intended to help businesses evaluate their social media engagement options. All social media technology is not created equal, and different channels require...
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Evaluating Social Media Channels (Part 2): Getting Beyond the Twitter Hype
Don’t believe the hype If you’re a business owner considering your firm’s social media options, it’s hard not to be distracted by the shiny object that is Twitter. The microblogging service launched in...
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Evaluating Social Media Channels (Part 3): Why Chris Brogan is wrong about...
In a recent blog post, Chris Brogan explained why he’s not a fan of location-based social applications such as Foursquare and Gowalla. From a business perspective, these services don’t add any apparent...
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The Case for Early Adoption: Why Forrester is Wrong About Marketers and...
Sorry, Chris. At the risk of contributing to the fatigue of competing voices, I’ve got to say a couple of things about the Forrester Location-Based Services (LBS) study and public advice for marketers....
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